Google SkillsToGo
For this Google organic social campaign, I had the opportunity to craft compelling Instagram Stories that showcased inspiring case studies of small businesses that leveraged Google’s suite of services to grow during the pandemic. I chose to highlight Soul Cap, a business that not only overcame challenges but thrived by utilising Google tools like Analytics, mentorship, and other resources. Their story of resilience and innovation served as a perfect example of how entrepreneurs can turn adversity into opportunity.
My task was to create engaging, relatable copy that would inspire aspiring entrepreneurs and showcase the potential of Google’s services. Through carefully written Instagram Stories, I aimed to spark motivation and drive, helping viewers realize that they, too, can leverage Google’s tools to take their businesses to the next level. This campaign not only raised awareness of Google’s offerings but also fostered a sense of community, encouraging more entrepreneurs to explore the possibilities for growth with Google’s support.
