Eryplast

My role: Creative Director, Art Director

For Eryplast’s paid social campaign, I had the opportunity to direct a dynamic photo and video shoot that provided a wide range of creative assets tailored for both the French and Spanish markets. The goal was to create content that resonated with the distinct cultural nuances of each market while maintaining a cohesive brand identity.

The shoot was carefully planned to deliver multiple options across both stills and videos, ensuring that Eryplast’s beauty products could be showcased in various formats suitable for paid social media ads. From close-up product shots highlighting texture and quality, to lifestyle videos that brought the brand’s essence to life, each piece of content was designed with flexibility in mind. This allowed the brand to target diverse audiences with engaging, visually appealing content that felt both fresh and relevant.

By strategically crafting content that worked across different languages and platforms, we maximised the campaign’s reach and effectiveness in the French and Spanish markets, driving both engagement and brand awareness.