E45
My role: Copywriting, Creative Direction
For E45, we elevated the brand's presence with a series of high-quality branded videos designed to enhance their paid social campaigns. These videos were carefully crafted to provide a more polished, professional look compared to user-generated content (UGC), using higher-quality footage, refined visuals, and strategic text overlays. By leveraging this approach, we created content that could be A/B tested against UGC and Carousel formats to determine the most effective messaging and performance. This allowed us to capture attention with a premium feel while still aligning with E45’s core messaging and consumer engagement goals.
For the Carousel ad designs, I pulled together footage from a previous shoot and layered it with text elements to showcase the product’s key features. The designs highlight customer reviews, key ingredients, and the product’s core claims. These Carousels were created to stand out in paid social campaigns by presenting information in digestible, visually engaging slides that drive both interest and action. The combination of imagery and thoughtful design ensures that each carousel post conveys a comprehensive yet compelling message to potential customers.
To capture the authentic, relatable feel of user-generated content, we enlisted a model to create content that mimics the influencer-driven style. This content, while designed for paid social advertising, maintains a natural, organic vibe with a casual voiceover and text on screen that follows the TikTok and Instagram Reel formats. By blending influencer appeal with the product’s key messaging, we crafted a piece that feels familiar to the audience, ensuring higher engagement and a more personal connection with the brand, even in an ad-driven context.
